How can SEO Transform your Vacation Rental Website and Marketing Strategy

If you want to generate more traffic to your vacation rental website, optimizing it for search engines is extremely crucial for you. In technical terms, it is known as SEO (search engine optimization). In simple language, it is the process to rank your website higher in search engine results.

Now, the next question is, “how to go about it?” Well, you can do it yourself or hire a professional SEO company. If you don’t have any SEO experience, it is extremely difficult to get the desired results by choosing the former. But with the latter, you hand over the job to a team with extensive experience in rendering professional SEO services and see the results for yourself.

No matter what you choose, you are better off knowing some key SEO strategies that can take your vacation rental website to a whole different level. Read on to know them.

Look for relevant keywords

Keywords play a huge role in ranking your website and generating web traffic. But finding the right one takes considerable time and effort. Thankfully, many keyword-finding tools such as SECockpit,, Jaaxy, Soovle, Google Trends, and more. Using them, you can do thorough keyword research and identify the important ones. They can be short such as “resorts on rent,” mid-length such as “resorts on rent in Goa,” or long-tail such as “sea-facing resorts in Benaulim.” Search engines such as Google and Bing use bots, known as web crawlers or spiders, to look into your content and look for popular and relevant keywords.

Select location-specific and long-tail keywords

After searching for relevant keywords, choose the ones that focus on a specific location or a particular niche. There is intense competition when it comes to selecting keywords, and the most popular ones are extremely generic. You can be more effective and earn visitors’ trust by picking the keywords that focus on local places, landscapes, the particular property type, and more. For example, if a guest is looking for a resort in Goa’s Panjim in front of Miramar beach, you can choose keywords such as “seaside clean resorts in Panjim” or “top resorts by Miramar beach for a big family.”

Create valuable content

The next step is to create interesting and useful content that can attract visitors and provide valuable information. You can create your content using Google’s E-A-T guidelines. E-A-T stands for expertise, authoritativeness, and trustworthiness. You can demonstrate expertise by creating high-quality content and answering all users’ questions about your business. You can satisfy authoritativeness by building external and internal links. You can show trustworthiness by getting reviews on Google, your website, and your business links.

Create a vacation rental blog on your website

Blogging is a proven technique to generate web traffic on your website and increase SEO ranking. You can consider creating a blog page for your website that should contain all relevant information about your business and topics specific to it. You can create some interesting topics or tell some interesting stories about your business. You can share your guests’ experiences and memories. This will entertain the visitors as well as build their trust in your business.

Build external and internal links

As discussed previously, external and internal links can increase your domain authority and Google ranking. To build external links, you can look for local businesses and establishments that complement your services. You can contact them and work out a plan for external link exchange. Or you can hire a professional SEO company to help you with that. An internal link is a link from one page to another page on your website. With the right internal linking, you can direct your visitors to your key pages and help them find the most valuable information.

Optimize images before uploading them to your website

Larger images slow the speed of your website and affect SEO rankings. The perfect image size is less than 70 kb. It can go up to 100 kb for larger files. So you need to optimize them before uploading. Many tools optimize images, such as Image Optimizer, Kraken, Pixlr, OptiPNGand , Affinity Photo. Apart from that, make sure your website loads fast and is accessible on all devices such as phones, tablets, and PCs.

Use appropriate and relevant listing title

A listing title explains a product or service in precise detail and helps customers and visitors find your website, among all others. It comes before the listing image and plays a crucial role in ranking the website. So, the listing title must be clear and to the point. Choose a crisp, relevant, and creative listing title. You also can use some descriptive words in it.

Create suitable meta titles, meta descriptions, header tags

A meta title is a text that indicates the topic of a webpage. You must create a smart title to attract attention. It’s best to keep it under 60 characters. A meta tag is a brief description found under the title. It helps visitors understand the gist of the website. It’s best to add popular keywords to it and keep it under 160 characters. A header tag has the information related to the heading and title of the content.

Leverage social media

In the golden age of social media, platforms such as Facebook, Instagram, Twitter, LinkedIn, and many others can connect you with your prospective customers. They also enable you to share your articles, updates, news, photographs, and crucial information. By using social media, you can enhance your brand and build trust and loyalty.

Seek the help of local influencers and businesses

You can ask some local influencers, bloggers, and small businesses to promote your website. Their recommendations would be extremely valuable as they will generate awareness and trust. This will enable more people to know about your website and try your services. This will increase your SEO rank as well. A professional SEO company can do that for you.

Summing up

A website with a good SEO ranking is an asset for a business. It is even more so for a vacation rental company as people from around the globe do an online search and read online reviews before staying in a place. The higher your website ranks, the more chances it has to reach a large number of web users, and the more your business is likely to flourish.

To Write For Us Business Niche you can forward your guest post at